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Jasbir Singh Kullar

Founder

Sunrise Kiwi Packing | Gridley, CA (USA)

Ancestry 

Shahpur, Sargodha (undivided British India)

Birthplace

Hoshiarpur, Punjab (India)

Residence

Gridley, CA (USA)

HUMILITY BREEDS GREATNESS

Belonging to a humble family struck by the ravages of partition, he worked his way to success, sowing the right seeds, reaping even better in a country that considers technology to be the best way to success.

I was born to Sardarni Jaswant Kaur and Sardar Vikram Singh on 10 May 1957 in rural Deouuar of Hoshiarpur. Being the fourth among seven siblings, I had a great time growing up. With a huge family, everything was enjoyable, be it milking the cows or learning to farm. I learnt driving a tractor too.

From 1947 to 1952, life was tough in this part of the globe. We were deprived of all the land and prosperity we owned back in pre-Independent Pakistan. Although my father was educated, he began farming – our family was allotted some in Deouuar – as my grandfather needed support. But a journey that began with farming eventually came to helping people who were less fortunate. He sold half of his 100-acre land to help people, earning so much love that soon he got elected as the mayor and again didn’t do much for himself but for the people.

You learn it, you earn it

There was a regular visit from officials of the Agricultural Department at home. I grew up watching my father managing local issues such as fights or feuds, like a village Panchayat. Though my mother was educated till grade 5 only, she never stopped reading and writing in Punjabi. She assisted my father in helping people and motivated us siblings towards education.

I attended Nasrala School, some two miles from home and enjoyed my time there. I spent my time studying and playing Hockey, Volleyball and Kabaddi. When I was in grade 7, some boys hit a beehive near the water tap I was washing my hands at. The culprits laughed and ran away – I was stung at some 20-30 places and yet the school authorities took me to the principal. My parents were summoned; my mother too believed me to be the culprit! Luckily, that was the only time I was blamed for something I didn’t do.

In 1969, one of my sisters, Mandeep, got married and migrated to the USA. Visiting us after her wedding, she told us stories about her new world, a life I was fascinated with. I decided I would one day go to the USA. When I expressed my wish of settling there, she told me that life there was earned through hard work and that everyone strove to earn a comfortable living, no matter what the gender was. Could that have bothered me? No! And I started counting days.

Completing high school in 1972, I attended Government College, Hoshiarpur, to study Arts, graduating out in 1975. That year, my family introduced me to Surinder Kaur, who also belonged to our town. We got married on 15 March 1975.

In 1977, Mandeep made the provisions for us and we moved to the USA with $20 in my pocket. We stayed at her place initially and then started weaving our own life. While Surinder took care of our new home, I began my career as a driver, learning to drive heavy vehicles like trucks and also gained some mechanical skills. Time changed but life had not. I realised there was a need of a change so I moved into farming since I had a reasonable experience of farming with my father during college holidays. I knew I could do this.

New happiness embraced us soon. We welcomed our son Jatinder and daughters, Pradeep and Ramneet. I now had three more reasons to work harder. While Surinder gave her best in raising them, I spent most of the times selling rice, walnuts, prunes, etc. A hardworking and honest woman, she took care of the kids and family when I was struggling hard to make money. In the next 12 years, I gained some credibility and decided to start my own business.

New aims, new destination

My new venture started with a small general store but because it didn’t work well I gave up soon. Maybe I was born to follow my forefathers’ path into farming. I took four acres of land on lease to grow kiwis from my American friend, David Barry, and with each passing year we expanded both on the land as well as the profit. By 1993, I had 20 acres of land. Things were all perfect until 1997 when the entire crop was destroyed due to climatic uncertainty. At that time, we had about 70 acres of land, which had absorbed a monumental amount of money and efforts. The need for a different approach was there so we began our packaging business in 1999 under the name Sunrise and expanded into packing and shipping along with growing Kiwis. Today, when both Jatinder and I execute it with our sweat and blood, we have over 600 acres of land and is the second most popular brand for Kiwi operation in California. It has been very helpful with him stepping into the business, who brings in new technology and upgrading our business.

It was not easy to be where I am today. We were hit by another disaster in 2008 when frostbite destroyed 80 percent of our crops. Farming is not an easy business, but we are trying to make it work to the best of our efforts. We grow, pack and ship California kiwifruit and sugar plums. That’s our specialty, but that’s not all we do! We also provide custom farm management, harvesting, packing, refrigeration and sales and marketing services.

A wonderful journey so far

My parents had taught me the basics of our religion and what it meant to them. My mother was a caring woman who took care of such a huge family beautifully. She taught us to never forget God and to always be thankful. I grew up watching my father involved in helping people of every background. The idea of sewa got in from there. He had a lot of land under him; he made sure the needy benefit from it. I keep trying to give it back to the community as well. Whenever I visit India, I ensure visiting my educational institutes. I have helped funding some of the causes there.

It is because of those blessings from uncounted people that Surinder and I have never fought a single day in our life. Jatinder is married to Ravinder, who is as good a support to him as Surinder has been to me. My daughter, Pradeep, has completed her PhD in Education from Pepperdine University and is the Vice Principal at a school. And my youngest daughter, Ramneet, is a doctor.

I would like to upgrade the farming conditions in India and impart some of the know-how of successful farming. My first country takes a major space of my heart!

Philosophy

Choose your ambition, learn from your failures and never compare yourself with others.

I love…

listening to old Hindi and Punjabi classics; Gurdas Maan, Rafi, Lata ji are my favourites. Watching Golf, Tennis and Basketball keeps me composed too.

I’d suggest the youth…

To study well. Education becomes the foundation of a happy tomorrow.

Success Mantra

Whatever you do, wherever you go, have faith in the Almighty.

The world doesn’t know that…

We were hit by a big disaster in 2008 when frostbite destroyed 80 percent of our crops, yet we survived giving out best efforts.

AKA

California Kiwifruit Farmer  

Gallery

ISBN : 9788193397695

Get -30% purchase on order over $299.00

Get -30% purchase on order over $299.00

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