Atul Jayantilal Shah
Chairman & Managing Director
Feelings Multimedia Ltd.
Trustee – Feelings Foundation | Vadodara (INDIA)
Native:
Godhra (Gujarat)
Birth:
Godhra (Gujarat)
Residence:
Vadodara (Gujarat)
Business is all about Thoughts, Vision & Application
Connecting Gujaratis all over the world with “Feelings”
Mr. Atul Jayantilal Shah, Chairman & Managing Editor of Feelings Multimedia Ltd. is a well known name in the field of Print-Media. ‘Feelings’ is a leading International Gujarati magazine which is published by Feelings Multimedia. Over the years Mr. Shah has earned respect and admiration as a true leader, businessman and a media person. He has skill of motivating people, promoting the business and taking part actively in all kinds of activity for the betterment of the society.
Life is Journey & only You Hold the Map
On February 21, 1961 Mrs. Jyotsanaben and Mr. Jayantilal Shah were blessed with a son whom they named Atul. He is the second son of the couple and has four siblings. As a kid he went to school in Godhra and later to the local college from where he received a Bachelor’s Degree in Commerce. From childhood, Atul enjoyed reading and by the age of sixteen years he also developed an interest in politics. In these formative years, Mr. Shah also realised the power and importance of journalism and he realised that there is a serious shortage of positive journalism, news stories that will spread happiness and positivity. So, he decided that he will set an example by doing positive journalism and started his efforts in this direction.
Life is not about Waiting for Storm to Pass It’s about Learning to Dance in Rain
Though Mr. Shah decided to be a Journalist and do positive news-story but achieving the desired goal required lot of dedication and hardwork. He was not from the media background so he had to do everything on his own, whether it was finding the news-stories or the readership. It was really difficult as getting the right audience for a publication requires good understanding of people’s mindset. While sensational news has many takers doing good and positive news can be a big challenge as it may not be so interesting. However, undeterred by challenges, Mr. Shah confidently started to pursue his dream and gradually he managed to convince people that good and positive news play an important in developing a positive attitude and are really important for development of any region or state. He made everyone see that these positive news help in motivating people to do good work.
Success is Not Final, Failure is not Fatal, It’s the Courage to Continue That Counts
It took time and effort and finally on June 26 in the year 1998, Mr. Shah managed to launch a Gujarati fortnightly named ‘Feeling’. It is a publication exclusively designed for Gujarati readers across the world and it has around 20 lakh readers from different parts of the globe. The magazine owes its success to its comprehensive and informative content. In fact, ‘Feelings’ is a complete family magazine covering various topics including Current Events, fiction, Humour, Astrology, Politics, Home Management, Children’s Section, Cinema, Health, Sports, Religion, Spiritual Thoughts, Celebrity Interviews, Education, Indians Abroad, Vastu Shashtra, Matrimonial, Recipe & interesting reading material. Besides this many renowned writers like Kanti Bhatt, Gunvant Shah, Bhaven Kachchhi, Dr. Sharad Thakar, Jay Vasavada, Varsha Adalja, and Kajal Oza-Vaidya are associated with this publication and have their articles published in this magazine.
Helping Others Gives Success True Meaning
It is really commendable that once the Magazine’s circulation improved and the publication house earned a good reputation, Mr. Shah started contributing to philanthropic activities. With limited budget Mr. Shah has tried to do whatever best he could do for the upliftment of the society. He has established Feelings Foundation and is providing medicines and medical care to the needy. He is also promoting eye donation that is very effective in bringing vision to people who have lost their eyesight.
To conclude we can say that Mr. Shah has shown the promoting good news generates positivity and helps in building goodwill among the readers and heroes in society whose good work and achievements are not rightly appreciated.
Feeling the Brand – The Mascot
Feelings Multimedia is best known for its magazine ‘Feeling’ and it represents the dream and aspirations of Mr. Shah. Under the supervision of Mr. Shah this magazine has featured special editions focusing on various interesting topics such as Swarnim Gujarat, Health, NRI Special and many more. Some of the issues like one on Sangeet and the other on Bollywood got tremendous response worldwide.
Besides giving interesting and useful information through its magazine, Feelings Multimedia also honours special persons who have contributed in the development of the Indian culture & society. Some of the popular personalities including Dr. Sudhir Parikh (USA), Apra Mehta (TV artist), Shri Manhar Udhas (Music), Tarak Mehta ka Oolta Chasma (Telewood Serial), Yusuf Pathan (Sports), Shri Jay Vasavada (Columnist), Dr. Tejas Patel (Medical), Shri Parthiv Gohil (Singer), Ms. Aishwarya Majmudar (Singer) have been honoured by this organization as ‘Pride of Gujarat’.
Mr. Shah shared that the vision of the Feelings Multimedia is to create a common platform globally for Indians to share their ideas, uniqueness, thoughts & its related activities for the betterment of the country. The Award Function is just a step in this direction. The other mission is to come up with coffee Table books with complete profile of Global Gujarati Dignitaries. So far they have published Coffee Table books on personalities in Oman-Muscat, Hong Kong & one on personalities from USA is the in pipeline.
That is not all, this organization is also planning to come up with some important and public related projects like Acting Academy & Studio.
Mr. Atul Jayantilal Shah’s Gujarat
A famous quote in Gujarati ‘Jya Jya vase Gujarati, Tya Tya sadakal Gujarat’ holds true as one can find Gujaratis in almost every country of the world. Not only they grow & develop their business but also create mini Gujarat there. So, Mr. Shah feels that Gujarat is ‘Growth Engine of India’ and even the Non Resident Gujaratis have contributed to the development of the state. Besides this, Narendrabhai Modi the previous CM of the stated has developed Gujarat in all perspectives. It is commendable that this state is becoming a favourite investment destination. However Mr. Shah feels that government should involve people from the ground level in decision making process for more effective implementation of schemes & policies.
Message for Youth :
Mr. Shah feels that with the kind of schemes & infrastructure available the youth of today can do anything. However, they should take risks and have confidence in their ability, because without pain there is no gain.
Rich Family Values
Mr. Shah is married to Sangeeta Shah and they have one son and two daughters. The eldest daughter Khyati is married to Smit Shah, while their younger daughter Devanshi is an Advocate and has also completed the course of Company Secretary. The youngest child is their son Nishant Shah who is studying in school.
Gallery
ISBN : 9788192722146